# Competitor Analysis Competitor Analysis tracks how the accounts you care about are performing and what's working for them — so your strategy is informed by reality, not vibes. ### What it shows * **Competitor performance** — engagement, growth, and posting cadence for tracked accounts * **What's working for them** — formats, topics, and hooks that are outperforming on their feed * **Suggestions** — actionable insights with a why-it-works explanation, examples, and an impact rating (high / medium / low) ### Workflow 1. Open Competitor Analysis 2. Browse current suggestions — each card explains the pattern, why it works, and shows examples 3. Click **Create Experiment** on any suggestion you want to test 4. You'll be redirected to [Experiments](/thecontentforge-docs/feature-guides/experiments.md) with the form pre-filled 5. Add your control variant and success metric, then save ### What "impact" means Each suggestion is tagged high / medium / low impact based on how strongly the pattern is performing for the competitor and how applicable it looks to your account. High-impact suggestions are what you should test first. ### Tips * Don't copy competitors verbatim — adapt the *pattern*, keep your [Brand Voice](/thecontentforge-docs/feature-guides/brand-voice.md) * Use Competitor Analysis monthly to refresh your sense of the field * Pair it with [Patterns](/thecontentforge-docs/feature-guides/patterns.md) — your own data tells you what works for you, this tells you what's working for others --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://thecontentforge.gitbook.io/thecontentforge-docs/feature-guides/competitor-analysis.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.