Competitor Intelligence
Competitor Intelligence is the v2 dashboard for tracking how the accounts you care about are performing - and turning what you see into experiments and posts.
It replaces the older Competitor Analysis page. The legacy /competitor-analysis route still exists but is hidden from the sidebar; new work happens in Intelligence > Content Optimization > Competitor Intelligence.
What you'll see
The dashboard renders top-to-bottom once you have at least one source:
Hero - cache status, last-generated timestamp, active source count, and the total retained-post count ("N posts in 90-day window"). Buttons: Run Intelligence Scan and Manage Sources.
Narrative Momentum Chart - a daily line chart of the top recurring themes across all your tracked sources. Up to 8 themes are shown, ranked by peak activity, each in a distinct colour. Themes with zero posts in the selected window are dropped so the chart stays readable. Range buttons: 7d / 30d / 90d. Tooltips show the post count, and where engagement data isn't available the momentum figure is an estimate and is labelled as such.
Top Formats + Winning Hooks - side-by-side panels of the formats and hooks pulling the most weight across your sources.
What To Test - experiment suggestions with a Priority badge. Each card has a Create Experiment button that hands off to the Experiments builder with Variant B prefilled.
What To Avoid + Market Gaps - side-by-side panels for patterns to skip and unclaimed territory. Market Gaps also has a Create Experiment button per card.
Competitor Posts Feed - the recent slice of posts from all your sources, annotated with format, hook, and theme tags plus an engagement-per-follower metric. Hover tooltip explains that posts are retained for 90 days and the feed shows the most recent slice.
Adding sources
Open Manage Sources to add or edit competitors.
Name
Free-text label
Type
X profile or RSS feed
URL / Handle
@username, twitter.com/username, or x.com/handle (auto-normalised to x.com/handle); RSS feed URLs accept any https://...
Notes
Optional context for your team
Each active source counts against your plan's active-sources cap. Sources disabled via the toggle don't consume the cap.
Per-source drilldown
Clicking a source from Manage Sources opens its detail page.
Header - name, type badge, active / disabled status, external link, last-refreshed timestamp, Refresh Data button, enable / disable toggle
Summary - AI-generated overview of how this source positions itself
Top Hooks · Top Formats · Top Narratives - three lists (up to 8 items each) summarising what's working for this specific source
Strengths · Weaknesses · Counter Angles - three columns. Strengths are the patterns to learn from; Weaknesses (weak or repetitive) are where they are exploitable; Counter Angles are positions you could take.
"Act on this competitor" - two buttons: Create Experiment (opens the Experiments builder with this competitor's pattern prefilled) and Send to Content Studio (drops the context into Content Forge).
Recent Posts - last 200 posts from this source with format / hook / theme annotations and engagement-per-follower scoring.
Soft-delete and retention
Deleting a source is now soft. The source is marked deleted and deactivated, then moves into a Recently deleted section inside the Manage Sources drawer with a days-until-purge chip on each row.
3-day grace period. During this window, Restore brings the source back. If you're at your plan's active-source cap, restore brings it back as inactive so the row and its post history are preserved.
Automatic purge. A scheduled cleanup checks for sources older than 3 days in the deleted state and permanently removes them. When a deleted source is purged, its stored post history is removed at the same time.
Active analyses ignore deleted sources - even during the grace window, soft-deleted sources are excluded from the dashboard, the analyse pipeline, and post fetches.
Post retention is separate from source soft-delete. Posts from active sources are retained for 90 days in a rolling window - older posts are pruned automatically, but re-fetches update existing posts rather than replacing them, so your history is preserved.
Workflow
Add the X profiles or RSS feeds you care about under Manage Sources
Hit Run Intelligence Scan to build the first dashboard
Browse the What To Test and Market Gaps panels for the strongest opportunities
Click Create Experiment on any suggestion to start a structured test in Experiments
Open a source's drilldown to see what's specific to that competitor - Strengths to learn from, Weaknesses to exploit, Counter Angles to claim
Tips
Don't copy verbatim - adapt the pattern, keep your Brand Voice
Re-run Intelligence Scan weekly to keep momentum and ranking fresh
Pair Competitor Intelligence with Patterns - your data tells you what works for you; this tells you what's working for them
If a source's posts disappear from the feed, check the Hero post-count chip and the 90-day retention window before assuming a fetch broke
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