Dashboard

The Dashboard is your at-a-glance overview of how content is performing across X, Instagram, and Facebook.

What you'll see

• Performance summary - engagement, reach, and growth across selected time windows
• Top posts - your highest-performing content for the selected period
• Trends - directional changes in your key metrics over time
• AI Performance Analysis - a plain-English read of your results, split into What's Working, What's Not Working, and Priority Actions This Week so you know exactly where to focus
• Algorithm Opportunities - suggestions for how to work with each platform's algorithm to earn more reach from the content you're already making
• Best time to post - an optimal posting window worked out from when your own audience has historically engaged most
• Platform and source filters - narrow the view to a single platform or data source, and use the comparison selector to measure the current period against the previous 7, 14, or 30 days
• Time window selector - switch between 7 days, 14 days, 28 days, 90 days, 6 months, 1 year, and All time

How it stays current

Dashboard charts update from analytics that Editors upload through Data Ingestion and from tracked profiles connected through My Account > Social Connections. The more recent and complete your data, the more accurate the picture.

A "MON" highlight appears on the Data Ingestion link every Monday. That's the suggested cadence for keeping manual exports fresh.

Tips

• Use the longer time windows (90 days, 6 months, 1 year, All time) to spot real trends, not week-to-week noise
• Cross-reference top posts with Patterns to understand why they performed
• If charts look stale or empty, check that this week's analytics have been ingested or synced