Patterns
Patterns surfaces what's actually working in your content over time. Instead of staring at individual post metrics, you see the recurring formats, hooks, and topics that drive performance.
Open it from Intelligence > Content Optimization > Patterns.
What it shows
Analysis is broken down per platform, so you can see what works on each channel rather than a blurred average across all of them. Within each platform you get a set of tabs:
Hook Templates - the opening structures that consistently win, ready to reuse
Length Performance - how post length maps to engagement, so you know when to keep it short or go long
Topics - which subjects your audience responds to most
CTAs - which calls to action actually drive action
Features - how specific elements (media, links, questions) affect performance
Drift - how your patterns are shifting over time, so you catch changes early
Top Posts - your standout performers for the period, with what made them work
Alongside the tabs you also get:
Cashtag, mention and hashtag cards - side-by-side comparison of how
$cashtags,@mentions and#hashtags affect reach and engagementWhat's Working Now - a plain-English summary of your current winning patterns at a glance
Optimal formula - a recommended recipe combining your best-performing hook with the topic mix most likely to land
How it works
Patterns analyzes the analytics ingested through Data Ingestion, reading across your full post history so what you see reflects genuine recurring winners rather than one lucky post.
Workflow
Open Patterns after a fresh weekly upload
Note the 2–3 strongest formats or hooks for the period
Bring those into your next planning session
Run an Experiment on anything you're unsure about
Tips
Patterns gets smarter with more data - give it at least 4–6 weeks of ingested analytics before drawing strong conclusions
Don't over-fit. A format that wins for two weeks isn't a guaranteed third-week winner
Use Patterns to start the conversation about content direction, not end it
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